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Unique spectacular located on the rooftop of the Morgan Stanley Building is visible to southbound vehicular traffic on both Broadway and Seventh Avenue, as well as a massive pedestrian audience in the midtown area. Visible to the many prominent corporations that reside between 51st Street and 57th Street in the midtown area, including Hearst Corporation, PricewaterhouseCoopers, Newsweek, Geffen Records, Hachette Filipacchi, News Corp., Time Warner and AOL Time Warner Center, Universal Music, and ad agencies, such as DMB&B, BBDO, Y&R, Interpublic and MediaVest. The location is also visible from the Ed Sullivan Theatre, home of “The Late Show with David Letterman.” The incredible uniqueness of this spectacular is how it rises “above” the entrance to the heart of Times Square, facing southbound traffic with a can’t miss sight line. A tremendous bonus is the visibility as far up as 57th Street, one of the classiest and richest shopping meccas in the country. A block or two from several important financial services companies, including Deutsche Bank, AXA/The Equitable and UBS, as well as Microsoft’s New York office and many other business leaders and Fortune 100 corporations. A true rooftop billboard that will allow a client to “name the building,” creating an instant landmark. |
