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Site 192 » 1501 Broadway

Broadway @ 44th

Location: Broadway @ 44th
Facing: North, South & East
Size: ±29' high x ±11' wide
Description: Highly visible double-sided rotating backlit display located on the landmark Paramount Building, home to the new Hard Rock Cafe. Across from the Good Morning America and MTV live broadcast studios. Also across from the flagship Toys R Us, Foot Locker, Sephora and Swatch stores. Next door to the Reuters Building and around the corner from The New York Times Building. Directly in front of Times Square’s official staging area and the New Year’s Eve Ball lowering ceremony.
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